MarketingPulse eTailingPulse returns as Asia’s leading e-commerce and marketing event, bringing together global industry leaders to explore how businesses can unlock new growth opportunities. As markets become more uncertain, the conferences focus on helping brands rethink strategies, adapt quickly and turn disruption into momentum.
Organised by the Hong Kong Trade Development Council, the event takes place at the Hong Kong Convention and Exhibition Centre. This year, the theme “Generate New Growth” sets the tone for discussions that centre on innovation, resilience and transformation. As a result, participants gain both strategic insights and practical tools that support sustainable expansion.
The MarketingPulse eTailingPulse conference features around 70 global experts, including e-commerce leaders, marketing executives and brand strategists. In addition, the programme includes 30 thematic sessions, seminars and demonstrations. Consequently, attendees can explore a wide range of topics while also engaging in cross-sector collaboration that strengthens industry connections.
At the same time, the rise of e-commerce continues to reshape global markets. Governments now encourage small and medium-sized enterprises to adopt digital capabilities. Therefore, the conference places strong emphasis on helping businesses enhance competitiveness through both e-commerce development and brand marketing. This dual-track approach ensures that participants can address immediate challenges while preparing for long-term growth.
A key highlight of MarketingPulse eTailingPulse lies in its focus on emerging technologies and trends. Experts will explore areas such as agentic AI, lifestyle e-commerce, quick commerce and global brand expansion. As a result, businesses can better understand how innovation drives change in consumer behaviour and market dynamics. Moreover, these insights help brands identify new opportunities in an increasingly digital economy.
Jinhee Lee, Chief Operating Officer of Olive Young, will share insights into building a high-growth ecosystem for K-beauty brands. He will explain how companies can leverage omnichannel strategies and data-driven marketing to expand globally. Furthermore, his presentation highlights how technology enables brands to stay ahead of trends and maintain competitive advantage.
Similarly, Haijun Wang of Atour Group will discuss how experience differentiation and customer-focused strategies drive success. By integrating hotel and retail operations, Atour has created a unique business model that connects lifestyle experiences with commerce. Therefore, his insights demonstrate how brands can innovate beyond traditional boundaries.
Another important perspective comes from Pauline Brown, former Chairman of LVMH North America. She will introduce the concept of aesthetic intelligence and explain how it enhances brand value. In addition, she will show how storytelling and design influence consumer perception. Consequently, brands can build stronger emotional connections with their audiences.
Technology remains central to the discussions at MarketingPulse eTailingPulse. Yatong Qiu from Taobao and Tmall Group will examine how quick commerce and real-time strategies reshape retail. Meanwhile, Terry Li from Tencent will focus on agentic AI and its role in driving future e-commerce innovation. Together, these sessions provide a comprehensive view of how technology continues to transform the retail landscape.
In addition, the conference explores cross-border expansion, particularly in Southeast Asia. As ASEAN markets grow rapidly, businesses increasingly look to the region for new opportunities. Therefore, sessions on market entry strategies will provide practical guidance on navigating regulations, localisation and consumer preferences. These insights help brands avoid common pitfalls while accelerating expansion.
Social media also plays a crucial role in modern marketing. Sessions focused on platforms like Threads will examine how brands engage audiences and build communities. Experts will share strategies for content creation, audience interaction and campaign development. As a result, businesses can refine their digital presence and strengthen customer relationships.
Furthermore, the conference addresses evolving consumer trends such as the healing economy and IP-driven marketing. Younger audiences increasingly value emotional connection and personalised experiences. Therefore, brands must adapt by integrating storytelling, design and cultural relevance into their strategies. These insights help businesses connect more deeply with emerging consumer segments.
Beyond presentations, MarketingPulse eTailingPulse introduces practical features that enhance learning and collaboration. The “e-Commerce Connect” showcase highlights innovative solutions from global exhibitors. In addition, workshops provide hands-on experience in digital marketing and e-commerce strategies. Consequently, participants can apply what they learn directly to their businesses.
Networking remains a core component of the event. Organisers facilitate one-to-one business matching sessions that connect participants across industries. Moreover, these interactions create opportunities for partnerships, knowledge exchange and collaboration. As a result, attendees leave with valuable connections that support future growth.
The conference also blends business with creativity. Live performances and celebrity sessions add a dynamic element to the programme. These features highlight the importance of creativity in brand building and audience engagement. Therefore, the event reflects the evolving nature of marketing, where data and storytelling work together.
Ultimately, MarketingPulse eTailingPulse offers a comprehensive platform for exploring the future of e-commerce and marketing. It brings together technology, strategy and creativity in a single environment. As businesses navigate uncertainty, the insights gained from this event can help them adapt, innovate and grow.
Looking ahead, the importance of such platforms will continue to grow. As digital transformation accelerates, companies must stay informed and agile. Therefore, events like MarketingPulse eTailingPulse play a critical role in shaping the next phase of global commerce and marketing innovation.